There have always been travelers who don’t drink, but the “sober curious” lifestyle movement has created a defined market of people who are eager for trips, tours, and experiences that aren’t centered around alcohol. It’s surprising that the travel industry has only just started to respond.
Category Archives: trends
Sober curious: how sobriety is becoming cool.
Wondering what this sober-curious movement is all about and where you can get your hands on a non-alcoholic cocktail that — rather surprisingly — makes you feel just as lively as the real thing?
Millennials Are Sick of Drinking
What some characterize as an interest in being sober might actually be more like a search for moderation in a culture that has long treated alcohol as a dichotomy: Either you drink whenever the opportunity presents itself, or you don’t drink at all. Many Millennials might just be tired of drinking so much.
Sober Cities 